Hook, Line, and Sinker: Fort Worth Lands Top Fishing Brand's First Brick‑and-Mortar Store » Dallas Innovates

The first-ever outpost of Karl's Fishing & Outdoors aims to hook you with Mystery Tackle Boxes, interactive "bait tech" experiences that play for each lure you grab off the wall, and a 40-foot "Bassmobile" parked outside today through Sunday. Karl's "promises to deliver an experience that hasn’t been seen in the outdoor category," says the retail experience director for its parent company, Catch Co.

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Hook, Line, and Sinker: Fort Worth Lands Top Fishing Brand's First